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A successful insurance enterprise requires
a flow of potential underwriting opportunities.
The ability to grow and remain profitable
incorporates the assumption that only
a portion of the business considered will
qualify under your chosen selection criteria
and an even lesser quantity will accept
the terms offered by the underwriter.
The flow needed to achieve growth goals
increases in direct and inverse proportion
to the restrictions imposed in the underwriting
process. Whatever the goal, the flow only
results from activities that communicate
the availability and cost effectiveness
of coverage.
Market forces can play a large role in
the net results of marketing efforts.
The achievement of production and profitability
goals can be difficult during soft market
conditions because of increased availability
and pricing pressures. The test of any
marketing operation is whether it can
hit its numbers during these times. Empire
Pacific has established an unmatched track
record of profitable growth during a declining
market in Oregon.
Our distribution model includes both direct
and indirect sales. We have a direct sales
operation that deals with the premium
payer face-to-face. Plus, we have a network
of select and contracted agents throughout
the state. It is this unusual combination
that has driven the Company's growth since
its inception and the value that we bring
to our clients/insurers. Empire Pacific
has an established reputation for being
honest, upfront and responsive to both
the independent agency system and direct
purchasing communities.
The acquisition costs associated with establishing
a foothold in the Oregon market have long
been paid. Our distribution mechanism
continues to grow in efficiencies. What
with the recent market constriction, Empire
Pacific is positioned to offer unparalleled
advantage to those organizations with
premium plans for the Pacific Northwest.
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